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#nofilter for older Australians

Snapping a bold selfie might not be something many people associate with older populations, but that’s exactly why one aged-care organisation is calling for elderly people to posts pictures of themselves online.

Feros Care chief executive Jennene Buckley said the organisation has set up a selfie/photo sharing competition to break down stereotypes of growing older and create a more positive image of ageing.

“We want to connect with the public in a fun creative way to help fight ageism and to highlight the fact that when people reach 70 years of age, there is significant scope to set new life goals,” Buckley said. “Sharing memories and photos is now easier than ever through social media – and seniors are embracing social media and taking advantage of the family and friendship connections it can provide.”

The entries will be judged by a Feros Care panel and the prize for the winning photo is a $1000 Red Balloon adventure voucher.

Participants can upload a picture to Facebook, Twitter or Instagram and use the hashtag #GetBoldNotOld_2015 or upload photos directly onto the Feros Competition webpage, where all entries will be displayed.

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