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#Every3Seconds: dementia campaign launches worldwide

International and Australian dementia organisations are reminding the public that every three second someone is developing dementia.

Launched in Chicago on the weekend, the #Every3Seconds campaign is a joint effort between Dementia Australia and 22 other leading dementia organisations across the globe.

Dementia Australia chief executive Maree McCabe said the new awareness campaign highlights the fact that dementia is the global health and social challenge of the century.

More than 50 million people are living with dementia worldwide and the figure is predicted to increase by 10 million in 2018.

Without a medical breakthrough, the number of people with dementia is predicted to reach an estimated 1.1 million in 2056.

McCabe said: “The #Every3Seconds program will deliver sustained messaging, throughout 2018, to governments across the world about how they can dramatically increase care and support for, and awareness and diagnosis, research and treatment of dementia, in response to the Global Plan on Dementia adopted by the World Health Organization (WHO) in 2017.”

As part of the #Every3Seconds initiative, ITN Productions and Alzheimer’s Disease International (ADI) have developed a series of 23 films that capture the voices of people impacted by dementia and the work being done around the world to support them.

The films were previewed at the 33rd Alzheimer’s Disease International Conference in Chicago on the weekend and will be released globally to support Dementia Awareness Month in September.

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