Do most people you know trust the aged care industry?
Chances are they don’t, if a new report by Faster Horses is to go by.
The insights agency sampled over 1700 members of the general public and those experiencing aged care and found only 18 per cent trust the industry and only 13 per cent think it’s open and transparent.
Released at the Leading Age Care Services Australia (LASA) National Congress in Adelaide, the Inside Aged Care report also revealed that only around one third of people feel aged care organisations show empathy, offer high service levels, and take the time to understand the individual needs of those in their care.
The study aimed to measure how Australians view trust, government funding levels, clarity, innovation, transparency and care levels within the industry.
Faster Horses managing director Veronica Mayne said the report not only highlights the negative sentiment that providers need to overcome, but also gives insights into the key factors motivating consumer choice by asking people what aged care options they are considering across various time periods, stretching to the next 15 years.
“This provides the industry with a forward view of likely demand and will enable organisations to scale up in particular areas to manage the impact of this demand,” Mayne said.
LASA chief executive Sean Rooney said the report was another tool to help the industry deliver better services and care to older Australians. “The report will be an invaluable addition to the planning and marketing toolkit for every aged care provider and government agency across the nation,” Rooney said.Do you have an idea for a story?
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