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Bankwest initiative to help curb elder abuse

Bankwest (owned by the Commonwealth Bank) has produced the Safe and Savvy brochure to help senior customers stay protected online with their banking. The vision is to identify and support customers who they believe could be victims of financial elder ...

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Mythbusting online marketing to seniors

Digital marketing has often been positioned as a tool to capture the youth market, but the truth is our ageing population is also online and ready for business Seniors are the generation that digital forgot. But as the Australian population ...

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Prolific pompom producers poach prize

Chelsea aged care residents are among the newest Australian record holders thanks to 10,000 colourful pompoms. A team from Lifeview Argyle Court in Chelsea created the nation’s longest line of pompoms. Originally setting their sights on 7,777 pompoms to leverage off ...

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Making ageism a thing of the past

Changing attitudes to ageing has to happen; that’s a given. But, how it happens and when is the challenge being taken up by the social campaign, EveryAGE Counts. The anti-ageism campaign, which is the brainchild of the Benevolent Society, but driven ...

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