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Mythbusting online marketing to seniors

Digital marketing has often been positioned as a tool to capture the youth market, but the truth is our ageing population is also online and ready for business Seniors are the generation that digital forgot. But as the Australian population ...

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CQUniversity project to aid informal dementia carers

An Australian researcher has designed an initiative called the Caring for Carers of People with Dementia Project in order to better support informal carers. Dr Annie Banbury from CQUniversity said, based on feedback during community workshops, it was apparent that ...

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Sport Australia grant to lift exercise among seniors

A new program managed by Sport Australia was recently launched, aimed at encouraging Australians aged 65 and over to be more active. The Move It Aus – Better Ageing grants program was spearheaded by Lisa Nugara, Sport Australia’s director of participation ...

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AIN talks aged care in the Gibson Desert

Stronger specific cultural training for working with Indigenous communities is needed prior to being deployed, in order for nurses to provide culturally safe and holistic care. That’s the change one assistant in nursing is asking for. Melissa Haydock said while ...

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