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Mythbusting online marketing to seniors

Digital marketing has often been positioned as a tool to capture the youth market, but the truth is our ageing population is also online and ready for business Seniors are the generation that digital forgot. But as the Australian population ...

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Introducing the latest breakthrough in laundry innovation

Aquanomic™ Laundry Program for Long Term Care – The Safe and Simple approach to Premium results and Operational Efficiency At Ecolab we understand that hygienically clean laundry is critical when protecting aged care residents offering comfort and satisfaction, whilst controlling ...

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TV report questions nurse training

Nurse training standards have been placed under fresh scrutiny after allegations that sub-standard graduates are posing a potential risk to public safety. In a report that aired on Monday night on the ABC program Four Corners, two former senior nursing academics expressed serious ...

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#nofilter for older Australians

Snapping a bold selfie might not be something many people associate with older populations, but that’s exactly why one aged-care organisation is calling for elderly people to posts pictures of themselves online. Feros Care chief executive Jennene Buckley said the organisation ...

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